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Client:
Papa Gino's
Partner:
Julia Scott
For many New Englanders, Papa Gino’s is the pizza of their childhood. To move beyond nostalgia and connect with a new generation, we gave the brand a fresh voice, look, and feel. From outdoor signage to packaging, social media, and CTV spots, here’s what we served up.
BONELESS WINGS CAMPAIGN
Papa Gino’s dropped three new boneless wing flavors. When asked to Gen-Z-ify their launch, we said “say less.”
ITALIAN DELI MELT CAMPAIGN
The kitchen staff popped off with an unexpected melt flavor. Our ads sold a lot.
NEW IN-STORE PACKAGING
Bringing our new brand voice to the land of takeout.
PAPA BITES CAMPAIGN
The ask: build hype around Papa Bites. The result: marinara and cinnamon sugar everywhere. (Bites were also sold.)
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